• Even traditional publishers going to print on demand
• The Oxford Dictionary is going to POD
• POD: books never go out of print, so your backlist generate value.
• You have the ability to quickly fix errors that are found.
• Two major groups: Lightning Source (Ingrim) vs Createspace (Amazon)
• They differ in whether they charge for changes. It costs you to make changes for Lightning Source.
• ISBNs
• If you take a POD-house ISBN, the publisher shows up as Createspace.
• If you do your own ISBN, you can be the publisher.
• Each edition needs its own ISBN: e.g. mass market paperback vs. trade paperback.
• Pagecount and trim size affect cost of book
• deviant art: 
• hundreds of artists
• easy way to find independent artists for doing cover art.
• (make sure you have permission for any models/buildings/etc that are visible.)
• iStockPhoto
• reasons photos and art, royalty free
• if you find an artist you like there, go to their website, because they may have other work not on iStockPhoto.
• Be aware there are commercial and private fonts: you need to make sure you have the correct rights for commercial use.
• Some cover artists do the entire cover including titles, etc, some only do the art.
• Publisher’s Weekly, Library Journal. Need 3-4 month lead time for ARCs to get reviews.
• Your cover art should look good even icon sized: because most people are shopping online. 
• Some small presses will still allow you to keep your e-book rights. If so, it’s a great deal, because you can sell a kindle book and keep 70%. 
• Q: 
• I’m self-publishing, trade paperback, and I want to keep the price under $10. So I have a pretty slim POD margin, less than my kindle version. And it’s worse even it it’s sold through a bookstore other than Amazon: then I get about 5 cents.
• Any tips on how to get the cost down, or conversely, is there a cross-over point at which it makes sense to do a limited print run to get the cost down?