• @jjpolitics 
• jack and jill politics
• “the watermelon has long symbolized intelligence discourse”
• tv host discovery channel “future of”
• director of digital at @theonion
• live hate-tweeting: all twilight movies
• Author of How To Be Black
• if you don’t buy this book, you’re a racist
• Use brainstorm for headline about steve jobs death
• For live-tweeting events, have prep documents with many dozens of tweets prepared.
• for oscars: search onion archive and retweet.
• using analytics to see what got retweeted, and then used that information to decide what to published on the website.
• Be a Platform
• Did planned parenthood satire story about “abortionplex”
• Didn’t ask anyone to do anything, but…
• Someone created Yelp destination for it
• Received 282 reviews, quite detailed.
• Supports and extended the world/story.
• Invite people to participate
• “If you sight a 500 foot tall Bin Laden, send pictures.”
• Evolve Story Across Platforms
• Created entire campaign around mayorship on foursquare
• Video
• In person campaign
• In these divisive times, we need something to bring people together. That’s whiskey. Hence, “Whiskey Fridays”.
• #HowBlackAreYou
• Started as a dialogue on twitter
• Turned into an idea for a book
• Interviewed people on video (using iPhone 4s)
• Invited people to respond on their website and tell their own story
• The book had dozens of questions around identity.
• “When did you learn you were black?” … “a white ghost?”
• Did a live-writing idea:
• while writing certain chapters:
• shared screen using join.me
• shared links on google+ and twitter
• posted rules on the left:
• chat amongst yourself, not with me
• don’t request control, etc.
• “How self obsessed does one have to be to set something like this up?”
• “I have an urge to tweet about this”
• “Based on what I read here, I am going to buy this book.”
• “it is interesting to see his writing flow”
• Stories Are Worlds
• we ask people to suspend disbelief and join us in that world
• the platforms are just different access points into that world
• check out http://cultivatedwit.com