For those of you that haven’t heard, after a two year journey, my novel Avogadro Corp: The Singularity Is Closer Than It Appears is published!

Avogadro Corp is a techno-thriller about the accidental creation of an artificial intelligence at the world’s largest Internet company, and the subsequent race to contain it, as it starts to manipulate people, transfer funds, and arm itself.

It’s available in paperback, for the kindle, and in epub format for a variety of other e-readers. 

If you’ve already bought a copy – THANK YOU! It means so much to me. 

If not, I hope you’ll buy a copy and enjoy it, or consider giving it as a gift to someone who loves techno-thrillers or science fiction.

The Next Step

Writing Avogadro Corp was incredibly fun, and the path to publication was a great learning experience. But now that it’s published, the next challenge I face is to help it rise above the noise of thousands of other books. 

Here’s just a few of the things that help a book get noticed: sharing it on Facebook or twitter, buying it or giving it as a gift, providing a review on Amazon, blog posts that link to it, emails to friends about it.

Anything you can do to help support my book would be tremendous!

Bonus: A Free Kindle Fire

If you don’t yet have a Kindle Fire and would like one for free, I’m giving one away. This is a thank you for all the feedback and help I received over the last six months. (As usual, I was inspired by Tim Ferriss to do this, and in fact won the Kindle Fire from Tim in his own book promotion contest.)
Here’s the deal:
  1. Spread the word in the next 7 days! Send people to this blog post or the Avogadro Corp page on Amazon. Here are some ideas: Facebook “like”, Facebook sharing, retweets, Twitter, e-mail, e-mail signature, blog posts, or a review if you’ve already read it. You can sing about it from street corners too, but this may get you funny looks.
  2. By 9am PST on Dec. 18 (next Sunday), leave a comment on this blog post telling me what you did. If possible, quantify the impact (clicks, page views, etc.).
I’ll consider the first 50 submissions, if I get that many, and from the 5 that I think did the best job (subjective, I know), I’ll pick one to receive the Kindle Fire. The 4 runner ups will receive a $25 Amazon gift card. Void where prohibited, robots and artificial intelligences under 21 not allowed, no prize awarded if the AI apocalypse occurs before the contest ends, etc., etc. Winners will be announced next week.

Again, even if you don’t want the Kindle Fire, anything you can do to help promote Avogadro Corp is still awesome!

Resources

If you take this on, here’s a few links that might help:
Happy holidays!

I attended OryCon 33, a regional science fiction / fantasy con in Portland, Oregon. This is my second time attending OryCon. As a writer, it’s a great opportunity to get questions answered about professional writing and the publishing industry, learn writing craft, and to meet authors, editors, and fans.

Like most conferences I go to, I take a lot of notes. Here’s what I took during OryCon. The links take you to a full post on my line by line notes from the panel.

  • Author Influences: Who most influenced the panelists? Answers ranged from Ray Bradbury to Kelly Link. I’ve already bought a dozen books based on what I heard here. 
  • Self-Publishing: The New Vanity Press? This controversial sounding panel actually turned into a great discussion about how an author can be professionally successful self-publishing. Annie Bellet is great, and even surprised the other panelists with the success she’s had, and the counter-intuitive discoveries (such as finding that author platform had no impact on sales).
  • Getting Your First Professional Sale: Tips, tricks, and personal experiences from five published panelists including E.E. Knight and Mary Robinette Kowal. 
  • How To Promote Yourself as a Writer Without Being Obnoxious: This panel discussion promoting the writer vs. the book, how to use social media, and when to push back against the publisher. 
  • Self-Publish Write Note: Hands on panel by Robert Plamondon on the mechanics of self-publishing, including print books.
  • Ethics of Artificial Intelligence: This panel included Robopocalypse author Daniel H. Wilson. The discussion including our ethical responsibility towards A.I. (is it OK to kill them?), our responsibility to ensure that A.I. behave ethically (how do we keep them from killing us?), lovebots, and robot nursing aides.
  • Using Social Media to Get Published: The use of social media, author platform, and self publishing to help achieve getting traditionally published.
  • Writing Formidable Women: By the end of this panel I learned how to spell formidable. Great discussion about what makes women formidable. Victoria Blake (editor, Underland Press) said “wanting to do something other than please someone else.” Also discussed how a formidable woman is inherently more complex than a formidable man because of social, physical limitations. There’s a broader palette of tools for a woman to be formidable.
  • Structure of Writing: A writing craft discussion of structure as a tool.
  • Playing God: Apocalyptic Storytelling: Another panel where I learned how to spell a word through repetition. 
  • Gender and Writing: Discussion about male and female characters, different styles of problem-solving, and how the Buffy effect (kick-ass female characters) causes a lack of other, more feminine stylings of addressing conflict.
  • Internal and External Change in Writing: The important and effect of internal character change in additional to external (action) change. It’s not a story unless a character learns something or changes in some way.
  • Use of Description in Writing: self-description, adverbs, the view paragraph – what works and what doesn’t. 
  • Ken Scholes Evolution of a Writing Career: Published author Ken Scholes gave an overview of his twenty year career in writing, and how what appears to be sudden success is actually the outcome of many years of practice and networking. Then he addressed audience questions about writing and publishing.  

A touch of Farmer, a pinch of LeGuin
OryCon 33
My apologies for any misspellings or butcherings of names.
  • Ann Wilkes: Writes science fiction and fantasy, mostly short stories, one novel, compared to Hitchhiker’s Guide to the Galaxy. Science Fiction and Other ODDysseys. 
  • Amy Thomson: Author of Virtual Girl
  • Andrew Fuller: Short fiction, scifi, fantasy, and horror. Also edit online magazine 3lodedeye.
  • Rat Vukcevich: Last novel is Boarding Instructions. Writes around the edge of scifi and fantasy. 
  • Claude Lalumière: writer, editor. 
  • Influences?
  • Claude: As bookseller back in the 90s, I was amazed by certain authors. “How did they do that?” So I would read and reread these authors to figure out what they did. Primarily their short fiction. J.G. Ballard. Bob Silverberg. R.A. Lafferty. Also Unquenchable Fire
  • Ray: My influences reflect my discovery of reading. Back in the 50s and 60s. Boy engineer and Boy scientists. Heinlein’s Have Spacesuit, Will Travel. Philip Jose Farmer’s World of Tiers series. Ray Bradbury — he opens your eyes to what can be done with language. J.G. Ballard – his structure and vision. Precise and elegant. He can take big concepts like in Crash, and little things like Concrete Island. What you can do in a novel – I cannot recommend it too highly.
    • in school, in the 60s, protesting the war. kurt vonnegut turned out to be a major influence. Slaughterhouse Five.
    • R.A. Lafferty. 
    • Daemon Knight’s …
    • Typed in an entire manuscript, just to understand what the author was doing. 
  • Ann Wilkes:
    • when I was a kid, I was watching TV when you guys were reading.
    • Douglas Adams. In the later books, the humor began to run thin. To keep doing the same tongue in cheek in the same voice without changing, it was too much.
    • David Brin
      • Practice Effect by David Brin: “How the hell did he do that?” He takes physics and turns it on its head. You take materials and the more you use them, the better they get. [This was one of my favorites too – Will]
      • Uplift Wars
    • Orson Scott Card: Ender’s Game. The scope of the cultures
    • Larry Niven and Jerry Pournelle
    • The Void trilogy by Peter Hamilton. 
  • Andrew Fuller
    • as a kid, it was steven king, lovecraft.
    • I have to thank a teacher who said “stop reading steven king and just read other stuff”
    • Ray Bradbury.
      • the nostalgia, the atmosphere.
    • Collection of short stories called Blow Up. The House Takeover. This family has to keep moving from room to room because there’s something taking over the house. 
    • Forever War
    • Mind Bridge
    • Octavia Butler
    • Wild Seed
    • short fiction by Ursula LeGuin
    • hardboiled: Hammett, Chandler.
  • Amy Thomson
    • I was like a lit match and gasoline: I took off with reading.
    • I read the entire Time Life science series because I could only get six books a day from the library.
    • Hans Christian Andersen. 
    • I would get $10/month to buy books from my mother. Back in 1971, 72, 73 that was a lot of f…ing money.
    • Ray Bradbury
      • where I discover prose style
    • Dunseney
    • Everything in the Ballinetine Fantasy series
    • Anne McCaffrey
    • Wilhelm and Sturgeon.
    • Read ton of Darkover
    • Every female superhero comic
    • After college, Gene Wolfe, Delany, Joanna Rush
    • Got  job as a Locus reader for short fiction. Jeff Reinman, …
    • Octavia Butler
    • Travel books: My Journey to Lhasa
  • Who most influenced us that doesn’t write genre
    • Andrew: Mystery and hardboiled writers.
      • The History of Salt book. Kurlandsky. Cod and salt drive the British Navy and allowed them to colonize the world.
    • Ann Wilkes
      • Madeline Lingal
      • Eugenia Price: Atmosphere. Wrote a book set in islands of south carolina.
      • Spy novels: great for learning pacing. Jack Higgins. Leon Yuris – reluctant spy. 
    • Ray Vukcevich
      • William Burroughs: Junkie and Queer. Naked Lunch. Steamrolls over you with its honesty.
      • Italian: Dino Buzzati – The Falling Girl
        • Sudden Fiction collection. 
      • Ron Carlson
        • Bigfoot stole my wife
        • Can nail the emotional content right into the structure in a fascinating way
      • Truman Capote: his short fiction
    • Claude:
      • Breakfast at Tiffany’s
      • Jack Kerby – unbridled creativity. more ideas per page.
      • Major films of David Lynch – master of storytelling. What to reveal and not to reveal to properly tell a story. Blue Velvet. Mullholland Drive. 
      • LeGuin: 
        • Always Coming Home. Reverse archeology. She digs for a society that doesn’t exist yet.
          • A sense of yearning that is so powerful.
        • story of a fictional european country. very subtle stories. Learn how to leave at the right moment. Don’t overstay your welcome.
  • Influence writers active right now:

    Self-Publishing: The New Vanity Press?
    Annie Bellet, Jess Hartley, John C. Bunnell
    OryCon 33
    • Jess: 
      • 10 years as a freelance writer, editor, and developer in RPG industry
      • put out several products herself
    • John:
      • Reviewing and writing scifi/fantasy since 1984
      • Book review columns for Dragon magazine, amazing stories, Hugo nominated short fiction team, Publisher’s Weekly. Short fiction published in traditional anthologies and magazine. Two short ebooks with traditional publisher. 
      • Networked with a number of people going with self-publishing
    • Annie
      • Bunch of short stories published traditionally.
      • A lot of experimenting with self-publishing in the last year. One novel up, and four short stories.
      • Toes in both waters to see where I can make money.
    • Everyone has to pay the rent.
    • types of publishing
      • corporate publishing / traditional publishing: a company dedicated to putting out books.
      • indie publishing: a person or couple of people. 
    • John: refers to uncio press as a traditional publisher because its a traditional contract arrangement: he has a contract, they pay him, they do the production.
    • Annie:
      • The way I see it, there is my job as a writer. That’s the same job it has always been. To write good stories that people want to read.
      • Then there is my job as a publisher: to get covers designed, to get books out, to get the word out. And that’s the same job as any publisher.
    • Jess: Panel description is a trap. Vanity press has traditionally been defined as a book that isn’t good enough. A subquality book that is being put out only because the author is willing to push it through. 
    • John: 
      • Vanity press in the traditional world is a gloried printing service, because they never had distribution, so you couldn’t get sales.
      • Print self publishing had been grouped with vanity press because until recently most self-publishers had the same problem that vanity press had: they couldn’t get distribution. Now that’s change, and distribution is available. It’s easier to set yourself to get nominally distributed.
      • With ebooks, distribution (getting on Amazon, on Barnes and Noble) is easier, but that’s only half the battle, because you still have to get noticed.
    • John: The difference is partly in the goal.
      • If your goal is to get a bunch of books on your doorstep, that’s one thing.
      • If your goal is to make money, that’s another thing.
    • Annie: 
      • Publish America’s model is to sell books to the author. 
      • Whereas self-publishing is to sell books to the reader.
    • Jess: There is a difference in the vetting process between traditional publishing and vanity publishing.
    • John: Now there are lots of services springing up to help authors with electronic publishing, and their goal may or may not be to help get a quality product out.
    • Jess: You’re now the project manager for your book, even if you aren’t doing the work to self-publish yourself.
    • John: 
      • If you are a successfully published author, the economics of self-publishing stuff that is out of print can be very good.
      • If you are a new author, it can be much more challenging.
    • Annie:
      • Not that challenging.
      • My Annie Bellet name has been traditionally published. But my other pen names, my mystery and thriller stuff, makes 10 times as much money, even though that name has no traditional publishing clout at all.
    • There’s no “made it” day in this industry. You get an acceptance one day, and a rejection the next.
    • John: You are earning rent paying money off a single novel for which you have built no online presence. 
      • Annie: Yes.
      • Jess: But not just by throwing something up there. You hired a professional editor, you hired a cover designer.
      • Annie: Yes.
    • John: Where are these things selling?
      • Annie: Amazon, Barnes and Noble. Using Createspace. Annie Blum books in Multnomah Village. You can buy through Barnes and Noble and special order it.
        • Kindle by far sells the best. Amazon is a huge data machine designed to sell shit. It has taken time…about a year.
    • Q: What inspired you to take this track?
      • Annie: 
        • I’m poor. 
        • It’s helpful to have a backlist. I have to write a lot of books really fast. If you have twenty novels sitting on the shelf you can put all that out.
    • To get the “also boughts” to show up, it doesn’t start to happen until I get 25-30 sales.
    • Chunks of the market:
      • 43% – romance
      • big – mystery
      • 7% – science fiction 
      • 6% – literary fiction 
    • Q: Are authors perpetuating the notion of self-publishing as a vanity movement?
      • Readers don’t care who is publishing what, they don’t even notice.
      • Writers are all competing with each other, it is a very small world.
    • If you want to make money in this industry, you have to go where the money is.
    • Q: How much does the price of ebooks affect things? My dad doesn’t buy anything expensive, so he probably isn’t buying anything by traditional writers.
      • Annie: I don’t think 99 cents is a good price for anything but a short story. I price my ebooks at $5.99, my print books at $12-14. Just like traditionally published books.
        • You’re selling yourself short if you are not pricing it well.
      • Jess: there’s valid philosophies behind why to do loss leaders and for pricing compared to other quality work, but it is all so new, and the aggregate data is not available. it’s all still so new.
    • John: The revenue share I get from an ebook distributed from Amazon is different that what I get for something purchased direct from the publisher. 
      • Jess: The closer you get to the source, the more financial support the creator is getting.
    • Annie: 
      • The thing that seduced me is that 70% royalty rate – you don’t have to sell very many copies to make money.
      • I also alternate between making the book free and then switching to paid.
      • More works is more money: If you have 15 books put up, then…
        • it’s 15x more times to be discovered
        • it’s crossover revenue from one book to the next
    • Annie: I am still sending work to markets. I would still like money from other people.
    • Annie: Work on the work first. Nobody is going to buy a crappy book. Focus first on creation, not on marketing. More quality work out is itself marketing.
    • If you self publish a short story, no publisher will be interested in it, because they only want first rights.
    • But if you self publish a novel, there can be a chance that a publisher might be interested in it.
    • The scale is entirely different. If you self-publish, and sell 6,000 copies a year at $4/book, that’s great. But for a publisher, that’s not good enough to renew an author’s contract.
    • Annie:
      • For each book, I calculate a breakeven point:
        • I pay myself $25 an hour as a writer.
        • I pay a cover designer and an editor.
        • So I know how many copies I need to sell.
        • At a hundred copies, I’ve paid for the cover designer and editor.
      • For my thriller, I made it free for 9 days, got 18,000 sales.
    • If you select “Premium Distribution” with Createspace, people can buy your book on Barnes and Noble site or special order in a store.

    Getting Your First Professional Sale
    Annie Bellet, (Eric) E.E. Knight, Edward Morris, Jess Hartley, Mary Robinette Kowal
    OryCon 33
    • Annie Bellet: Got first professional sale on August 2010, sold 9 stories so far. Short fiction to magazines.
    • E.E. Knight: novels, 15 or so. First professional sale of fiction was 1991. First time I cashed a check was for non-fiction for bridal magazine. To this day, that was the best money I made per word.
    • Edward Morris: Sold 85 short stories globally, six books in a small press. First professional sale was in 2000 to Interzone. A lucky break: on duotrope.com trying to figure out where to sell my fiction.
    • Jess Hartley: writing for RPG industry for the last 10 years. First sale was a novel for a RPG tie-in.
    • Mary Robinette Kowal: First professional sale to New Horizon in 2006. Just won the Hugo for short story. About 65 short stories published.
    • Bloody Pitfalls
      • Mary: I went to research cover letters. Completely different for non-fiction than for short stories. Made sure you have the right one. 
      • Short stories: cover letter is very minimal.
      • Novels: Just enough to know that it is the type of material they publish.
    • A publishing house that says “We will not take unsolicited manuscripts” will take an unsolicited query letter. It’s exactly the same as a cover letter, with a “May I send you a manuscript?”
      • Lots of times you may get a positive response.
    • Q: I’m working on something that may best be a graphic novel.
      • Morris: Look for graphic novel scripts. Frank Miller’s batman scripts are available out there. That’s the format you want to submit.
    • Q: How long should my cover letter be?
      • Only a single page.
      • Tell them what it is about, not what happens.
      • Think about it as the back cover copy on a book.
    • Eric: Networking is another path to an editor. I know a number of authors who went to World Fantasy and hooked up with editors in the bar, and they chat, and they get invited to send a manuscript to them. 
      • They want to know you’re not crazy. They want to know they could buy 12 manuscripts from you, not just one.
      • Jim Butcher was having trouble selling the Dresdon Files, and met an editor at the bar at World Fantasy, and got the editor to pick it up off the slush pile and read it.
    • Mary: The traditional wisdom is to do short stories and to go to conventions. But Jim Hine did a survey and found that there is no commonality: as many people got their first sale that way as that didn’t.
      • Jess: Did it the way you are most comfortable. If you are an extrovert, so to 
      • Mary: I teach a class called Schmoozing 101. 
        • Have your elevator pitch ready. But DO NOT be the first person to bring up business. Just have a conversation. At some point they will ask what you are working on. Then it’s time for your pitch.
        • Have an exit strategy. 
    • Q: How long to wait before OK to submit elsewhere?
      • Mary: I knew the editor, had just won the Campbell, and had an agent, and it still took a year to hear back on a novel.
      • If it’s been more than their standard period of time, send a query letter. Just three lines: I sent this manuscript. I just want to make sure you have received it. Thank you.
      • You can send queries to lots of people. It’s only when they have the manuscript that you have to wait.
    • Duotrope.com 
    • Ralan.com
    • Submitting to the black hole: http://critters.org/blackholes/index.ht
    • Q: How long before you give up on a short story:
      • Annie: never
      • Mary: never, but…
      • Edward: five years, but then new markets are always opening up
    • Mary: But before you sell anything, you have to be writing something good. 
      • Mary: I just critiqued someone who didn’t know what a contraction was.
    • Q: Are there editors more open to new writers?
      • Mary: All of them. They want to find the next big thing.
      • Knight: You shouldn’t be afraid just because you don’t have publishing credits. Just go to the top.
    • For short fiction sales, if you can write short stories that are around 4,000 words, you are more likely to make a sale. Editors have a fixed word count, and they cannot go over this count. They are more likely to take a chance on a new writer if it is short. Too much shorter than 4,000 words, and it gets harder to craft a enriching story. As soon as you start getting longer, you are taking up words from other stories.
    • Q: How do you keep track of where you’ve submitted?
      • Mary: Duotrope.com
      • Annie: Excel file. The most stories I had out at one time was 37.
      • It’s really important to keep good records of where stuff is out. 
      • WritersPlanner is another good one, just for tracking submissions.
      • It’s important to track not just who has accepted, but who has paid you.
        • If you have 20 stories out, it’s hard to keep track of who has paid.
    • Shop for publishers and agents at the same time.
    • A bad agent is worse than no agent. There is no criteria you have to pass to call yourself a literary agent. There’s no oversight.
      • Take the decision of selecting an agent as seriously as you would getting married.
      • Consider not just the single agent but the agencies: if it is a single agent, and they drop dead…
    • Q: Markets going to electronic submissions vs. paper. How does that affect things?
      • Mary: the only difference is that it’s faster to submit things, so now they get a lot more crap. But for you, as a writer, it’s makes no difference in the process.
    • Q: Are the electronic markets as effective as the paper ones?
      • Mary: More so now, because the electronic markets do not have a shelf life. if I publish in a paper market, it’s but now, but it’s gone in a few months. If it is online, I can always point people to it.

    How to Promote Yourself as a Writer Without Being Obnoxious
    M.K. Hobson, Jess Hartley, Lizzy Shannon, Alma Alexander
    OryCon 33
    • Alma: Publishers want you to be out there everywhere. Facebook, Twitter, Blogging.
    • Lizzy: Make the mistake of dressing as a Klingon to promote her first book. Big flop.
    • Jess Hartley
    • Hobson: Since I write historical fiction of a given period, costuming helps, because there is a common interest
    • When it comes to promotion, how much does what you write or what you do, drive what you do or don’t do in terms of promotion?
      • There is a different between promoting yourself as a writer as opposed to a book. Promoting yourself is good. You want people to remember your name. 
    • Alma: I am a shy person who would crawl under a table at parties, but if you put me in a position where I can talk about words and writing, that I can do. I can put myself in a discussion or at a talk.
    • Making yourself memorable, but not in a bad way.
      • A careless word or an off day.
    • We all have off days, but if you alienate someone who could have been a great fan by being rude, you can ruin that relationship – turn them against you.
    • On the other hand, sometimes you need to seperate the person from the book. You don’t have to agree with everything about an author to enjoy their book.
    • Internet things never go away. 
      • If you argue with someone, even in a small discussion forum somewhere, the next thing you know it could be on reddit.
      • Anne Rice alienated many of her readers when she responded to one online saying that person was too dumb to understand it when they complained about it.
    • Sometimes you get an author who bullies you into buying a book. But that doesn’t create a fan who is going to be excited about blogging about the author.
    • The camera is always on. 
    • If there’s a community of interest, don’t go there to promote your book. Go there to participate. Be part of the conversation. 
    • Devil’s Advocate: There’s an author, selling hundreds of thousands of copies of their self-published ebook. He promotes shamelessly, all the time, everytime he talks to anyone. “have you read my latest book?” So what does this say about the “not being obnoxious” principle?
      • My goal is to build a readership and to give value to the community and build a lifetime career. I want to build something that will sustain. If he stops promoting, is there a community that will still push his sales forward? Maybe not.
    • Hobson: I’m concerned that I’ve created a certain kind of persona geared toward my genre fiction. Is it going to be a problem moving into a new genre?
      • Lizzy: I have several things in different genre, but they all have a common Irish theme.
      • Alma: I don’t like being typecast. I don’t want to get jaded and bored, and find that it’s a chore to churn out something new. So I am not going to write the same kind of book again.
      • Jess: I’ve seen authors who are writing erotica and who have highly sexual branding, and it becomes a limiting factor that makes it hard for them to move outside that.
    • What is the most helpful thing you’ve ever done, and what’s been the biggest bust?
      • Alma: I had a bunch of tiny little postit notes that promote my book. They are really popular. I give them away at cons. They are wildly successful. By lunch they are all gone.
      • Lizzy: A book launch party or a party at your house to promote your book. People come in and they buy the book. 
      • Jess: Making myself be outgoing, introducing myself to people. Asking people questions. Being interested in what they have to say.
        • What seems good but isn’t it: I’ve seen people putting their books on flash drives. But there’s no way I am going to put an unknown flash drive on my computer. It’s a wonderful theoretical idea, but in practice, no way.
        • Audience comment: bring coupon codes for your books. It’s easy to Smashwords.
      • Hobson: 
        • Bust
          • Sticky notes and things like that don’t work for me. I lose them or forget to deploy them.
          • I hate talking about my own work.
          • Don’t ever include food items. Chocolates that melt, things that rot.
          • Never, ever put glitter in an envelope of any kind. Glitter goes everywhere and they are going to hate you forever.
    • Q: How do you measure if something in successful?
      • Alma: Stickynotes are not just a little card. They are a whole block of cards with the book staring at you. 
      • Hobson: Something you can measure and get metrics on. Coupon codes are something you can track. You can calculate an ROI. But most writers don’t have the time or energy to go to that depth. But it’s a good thing to do.
      • Jess: Use Google analytics to track hits. I can see things get retweeted, reblogged, etc. 
      • Hobson: Finding places where you can be involved but it’s not directly about writing. Stuff you are really interested in. 
      • Jess: If you can get someone else to talk about your work, that has 10x the impact of you talking about it yourself. Maybe that can be cross promotion. Maybe thats who you meet at conventions. 

    Self Publish Write Now
    Robert Plamondon
    OryCon 33
    • You have options
      • You can write fan-fiction, and put it in book form, and as long as you don’t offer it for sale to the public, you haven’t violated anything.
      • Or if you wrote a book and it’s gone out of print. I sent a copy of the original book, and they cut the spine off, scan the pages, and it’s identical to the original.
      • Or if you write a novel, and every publisher in America rejects it twice.
    • Why would you do this and how?
      • Everyone values the printed book. It’s prestigous.
      • There’s the possibility of money.
      • If not money, other possibilities. First job out of high school was the result of a book that he had printed.
      • Publishing is a glamour industry. So it’s got to look good.
    • The interior is a PDF file printed on a black and white printer.
    • The cover is full cover with a plastic coating.
    • It’s printed much indistinguishable from a traditionally printed and published.
    • All the print on demand guys use acid-free preservation papers. It is better than what you get with publishers.
    • If you can make it look good as an 8.5×11, you can adjust the page size and margins and have it look good at 6×9.
    • Choose a robust font. Like 11pt Georgia.
      • Something like Caslon is too lightweight and feathery. 
    • Microsoft Word has pretty good typography. 2003 is actually considered to be the best.
    • Then you upload it to Createspace. They run some checks. Then you order a proof copy. After you approve the proof, it will show up on Amazon within a few hours.
    • You have a choice of public or private. 
      • If you don’t own the rights, you can’t do it publicly.
    • Q: If you want to tie together the Kindle version and the print version, can you do that?
      • Yes, definitely. You can do it through the tools. And even if you screw it up, Amazon has real customer support people. Hit the contact us button, and someone will fix it for you.
    • You can republish stuff that’s in the public domain.
    • If you want to get into bookstores, it can happen by a big publisher. Or by you going into a bookstore and getting them it order it for you via ISBN. 
    • Lightning Source
      • Is a bare knuckle, serious sort of publishing thing these days. It’s probably better to stick with Createspace.
    • It’s far easier to sell non-fiction than fiction. 
    • Recommended books
    • Covers
      • You can use the cover designer and get a pretty good design
      • You can use images from the government which are mostly all in the public domain and are all free.
        • hubble space telescope photos
        • photos of asteroids
        • great for any 
        • national archives photos are all free
        • patent illustrations are available
      • 300 pixels per inch is the standard you need for images
      • stock photo services
      • Even art is relatively cheap: a professional done fantasy art cover was $125 from an artist friend.
    • Q: How can you do images in the text?
      • A PDF file can have images and text.
      • Grayscale can be a little iffy. The printers they print them on are optimized for text. 
      • You can pay for color interiors, which are designed for art books, and look great – but cost about 5x per page.
      • Line art usually comes out great.
    • Createspace has a pro plan, which drops the cost per book, for a fixed fee per year per book.
    • Q: If you do Lightning Source, can you also sell it through Amazon?
      • Yes, but it probably makes sense to just do Createspace because then you have better availability on Amazon.
      • The one thing Lightning Source is essential for is if you need to scan an existing print book to do a facsimile reproduction.
    • Be generous when you have it: it’s rewarding to give away fan-fiction books.
    • He republished out of print books
      • As an author you can only write so many books
      • As an editor/publisher, you can do 10x as much material in a year
    • Everything published before 1968 is in the public domain if it hasn’t been renewed. Stanford has a copyright renewal database. You can check on books that have expired.
      • There’s a ton of stuff written back in the forties and fifties which is still modern knowledge and useful stuff. It’s highly relevant to current times.
    • Q: To become a publisher, what did you have to do?
      • You don’t need a business license if you are not a retailer.
      • You probably just need a D.B.A. (doing business as) to cash checks with your bank.
      • I have a class C corporation, which creates more paperwork.

    Using Social Media To Get Published
    Cat Rambo, (Mary) M.K. Hobson, Mary Rosenblum / Mary Freeman, Chris Lester
    OryCon 33
    • For a new writer, who is just getting started out, is it important to be on social media?
      • Cat: Yes and no. If they are just getting started, they don’t need to be broadcasting. But they need to be following editors and agents and more experienced writers. They can get the relationships that will get them published.
      • Hobson: Social media is like an online con that never ends. You need to be fostering those connections. Don’t be annoying, needy, etc.
      • Lester: What does publishing mean to you, and why do you care?
        • If it means a major deal with one of the big six and your book in Barnes and Noble, then it probably isn’t going to help.
        • If it means that tens of thousands of people are accessing your content and enjoying it, then yes, it can really help.
        • If you are dependent on NY publishing, then you are dependent on an archaic system that does have nothing to do with whether someone is successful or not.
      • Mary: Yes, you need to do it. If you’re only goal is major publisher, it will help somewhat. Some publishers will notice that. But it’s not that big of a deal. But if you are coming to any publisher with a established fanbase, that makes you eminently more publishable. 
        • Plus, if no agent or editor will pick you up, now you are positioned to self-publish.
        • Someone I work with, her first week she sold 1,000 books. That’s damn good.
    • How to use social media?
      • I’m seeing a lot of very ineffective use. How do we do it well?
      • Set up your accounts so that when you tweet, it goes to your Facebook.
      • When you read something you like, tell the writer. Social media makes that easier.
      • Hobson: Look at some examples
        • John Scalzi: Old Man’s War. He put it out onine, it got a great reception, and then was picked up by a publisher.
        • Cory Doctorow puts all his stuff online.
        • When I started, the conventional wisdom was put nothing online.
        • Now that may be turning around. You can put stuff online and build a readership.
      • Lester: 
        • Scott Stigler: Put out a bunch of different books in podcast form. Had five or six of them. Finally got his first book deal. Bidding war between two publishers.
          • By the time the book came out, the publisher was very heavily invested in it, and really pushed it.
          • And he had a big fan base.
          • And yet, he still made far more money from his other self-published series.
        • Tim Pratt does short stories – and podcasts of them. The podcast spreads everywhere in the social media world. Everyone knows his name.
        • You can expect 5% of the people who take something for free to actually pay for it.
    • The Giveaway
      • Mary: If you have a short story that you’ve tried with the big publishers, and they’ve rejected it, put it online. It will do more for you that way than shopping it around to smaller publishers.
      • Lester: Give away the first book free. 
        • People are drawn to production values: It has to look like someone cared about this, and put their time and money into it.
        • Then for the next book, put the book for sale up front. Then give away the book, a chapter a month. There will be plenty of people want to know what happens next, and they’ll pay to get that book.
    • You have to have a good product. Pay for a proofreader. Pay for an editor. Make sure it is good. People won’t pay for it if it isn’t. 
      • The reason you only get a $1.40 out of your $14 book from a NY publisher is because they are paying for a proofreader and an editor.
    • Make sure you understand the difference between a content editor, a copy editor, and a proof reader. Don’t hire one person to do it all.
      • $1 – $1.50/page.
      • $1000 for a book.
      • 2-5 cents per word.
      • a content editor or development editor is looking at structure, asking for revisions.
      • a copy editor is looking for logical errors, checking facts, checking language.
      • a proof reader is checking for typos, dropped words, commas in the right place.
    • What are you putting there social media?
      • Cat Rambo writes historical fiction. People who read historical fiction will be interested in historical articles, period costumes, etc.
      • Social media has to be authentic. It doesn’t have to be all of you. But it has to be real.
        • There’s an entire industry in silicon valley to try to fake authenticity. Big business doesn’t get it.
        • You have to be able to give up some privacy and some stuff about you to build the relationships so that you can be followers.
        • Think about what you want to remain private and what you don’t want to be private.
    • Personal Connection
      • Readers recommend books when they have a personal connection with the characters.
      • Readers recommend authors when they feel a personal connection with the author.
    • Know your circles well.
      • With Google plus, you can set up circles
        • your fans
        • your fans and acquaintances you’ve met in real life
        • your trusted friends
    • Q: Where should I spend my time? Facebook? Twitter? Google plus? Blog?
      • Use them all.
      • Cross link them. So when you do one post, it goes everywhere.
      • Know what they are useful for.
    • Twitter
      • It’s your watercooler conversations. You go over to the watercooler, you listen to a few sentences, and you say a few sentences, and then you leave.
      • Use it to converse with authors and fans. Sharing things you think are cool.
      • Use it to direct people to a larger article or larger discussion elsewhere.
    • Forums
      • Set up a fan forum, if you get that successful. Then set up a super fan as a moderator. Pop in once in a while, but let the fans have their space and moderate themselves.
    • Expanding your social media base
      • you must expand your base
      • some of it will happen automatically
      • if you are entertaining, it will attract people.
      • but make a decision: are you building your career, or going to relax? Because those are different kinds of posts.
      • Hobson: Spent the last six months reading what other people say and responding to it, amplifying it.
    • Building connections
      • See what other people need, and see if you can give it to them.
        • If you can, you build relationships and credibility.
      • Lester: Had a book with a female protagonist. There was a woman in the podcast community who was doing lots of voice recording, but not getting paid for them. He offered to pay her to record his stuff. Not only she do that, but she talked about him to everyone else. And she knew a lot of people in the podcasting community.
    • Author profile vs. personal profile on Facebook
      • Do make a separate author profile.

    Writing Formidable Women
    Karen Zinger, M.K. Hobson, Steve Perry, Victoria Blake, Scott (Dark Horse Comics) – worked with Joss Whedon on Buffy stuff.
    • What do we call formidable? How do we apply that to fiction? How are women different than men in skirts?
    • Blake: My single criteria is if the woman wants something other than to please someone else.
    • Scott: Mike […] writes his female characters pretty much the same way he writes his male characters. They are just doing their jobs.
      • With one of the characters, recently did a story about their childhood, in that treated them somewhat differently.
      • In Buffy, it’s more that we wrote the men to be more like women.
    • Hobson: depends on genre. In military fiction, we are writing female characters to be masculine. There isn’t room in that genre to explore the other sides of the character.
      • So as a writer, we can make room for the character to do that. To explore their conflict over fitting into that world. To explore what they are giving up to do it. Not necessarily to show them baking a cake.
    • Azinger: I consider anything that a woman does to gain, keep, and wield power, they have a broad palette of ways to do it: by swords, by sexuality, by guile, etc.
    • Perry: There is a physicality that you have to take into account. If you have a 5’2’ woman wade into a room of bikers, she’d not going to fight them all and win. If she goes up against another martial artist, he will have a height, weight, and strength advantage over her. This stuff has to be taken into account.
    • Hobson: Does the woman have a discussion with another woman in the book that doesn’t revolve around a guy?
    • Blake says that if the only function of someone is to take care of the kids, taking care of a sick parent, or be pleasing (even in a way that isn’t sexual or sexualized), that’s not going to make a formidable character.
    • Scott: If you put a lot of T&A in there, it’s going to turn off women readers, regardless of.
      • when D.C. comics recently relaunched – 52 #1 issues in the month of september. They oversexualized Catwoman and Redhood, and there was a huge reaction from the overgrowing woman readership, and they freaked out when they saw these woman characters.
    • What do you considered a formidable woman character?
      • Blake: I am not looking for a woman to kick ass. I am looking for someone who is in pursuit of their goals.
      • Hobson: I think you can still be in service and be formidable. The whole core of Buddhism is that you are supposed to be in service to others. To me, it is somebody who has integrity and courage. They are true to themselves. They are not subsuming themselves to anyone else.
      • Scott: I write action adventure. So the nature of it is to have people who kick ass.
      • Blake: I am talking about an active character vs a passive character.
      • Azinger: Someone who has a goal and progresses to the goal or makes a difference in the world.
    • A protagonist overcomes obstacles to reach goals. This is the core of any story.
    • Comment from audience: the pleasing thing is an adaptive behavior of woman across cultures and history that they needed to do that in order to survive.
      • A strong woman today in Afghanistan will be murdered.
    • Writing formidable woman is more complex than writing formidable men because of these limitations.
    • A 5’2” woman will find a way to overcome the situation other than direct action. 
    • Azinger: It pisses me off when a woman starts out formidable, and then she turns into a wimp. This happens in Lord of the Rings. How can the writers create a great female character and then flip a switch and turn her into a wimp. It is so disappointing to me.
    • Hobson: Let’s talk about T&A and sexuality. 
      • I think there’s a difference between female characters that are sexual and ones that are over-sexualized.
      • There are men who want to see that and there are women who want to present themselves in that way.
      • Scott:
        • Someday i want to figure out how to do a Vampirella character that has integrity.
        • If you write men one way and women another way, then you have a problem. If the women are there only for the sexuality you have a problem.
      • Azinger: To me it’s all part of the palette that’s available, and you can use it all. You can use it badly or well. You can’t look at how woman gain, keep, and wield power without doing it.
        • But to me, what’s missing is the gray-haired characters.
        • Scott: It’s great when you can mess with expectations.
    • Blake: [To the panel] Do you feel a responsibility to write formidable female characters?
      • Hobson: I have a 13 year old daughter, of course.
      • Azinger: Absolutely. I write to overcome stereotypes and prejudices. 
      • Scott: I feel a responsibility to donate to charities. I feel like writing formidable female characters is a responsibility to tell the truth.
      • Perry: I am writing for my readership. I want to sell books. The first and only sin in writing books is if it isn’t entertaining. So anything in there has to be snuck in in such a way that it’s not a lesson, it’s part of the entertainment. 
        • It’s all part of who we are. Short, fat, young, old, – it has to represent everywhere.
    • Discussion of Sarah Conner in Terminator 2:
      • Perry: She’s cartoonish.
      • Scott: She was a defining moment in genre fiction. There was nothing like her before. I believe female fans and male fans ate that up.
    • Hobson: It’s a trope to put a woman in a man’s world, and make her pass for a man. It would be an interesting thought exercise to put a man in a woman’s world.
      • Scott: And not just to treat it as a comedy, which is the first thing that comes to mind:
      • Perry: I was a male nurse, and that is a case where you have a man in a women’s world.

    Structure of Writing
    Victoria Blake, Jason Brock, S.A. Bolich, Devon Monk, Richard A. Lovett
    • Panel
      • Victoria: Love structure.
      • Jason: editor and filmmaker. like playing with structure. you can do a lot with it. mix it up, not just flashbacks, but other ways to tell the stories.
      • Devon Monk: several series. had to learn and internalize structure quickly as she had to write several novels very fast.
      • Richard Lovett: been accused of being too structure. just had his 100th story accepted by analog.
      • S.A. Bolich
    • What do you look for? 
      • Victoria: Your structure can serve as a proposal for the story that is separate from plot. Structure changes timeline, or scene, or point of view character that creates a whiplash effect. It’s like a cliffhanger at the end of a chapter. It’s not a release of new information (like the plot), it’s how and when the information is released.
      • Richard: His first story accepted by Analog has 14 point of view characters in 6,000 words using a strict rhyming scheme. A/B/A/B/A/B/A/B/C, then new scene.
      • Devon: 
        • We look for things in three.
        • Beginning, middle, end.
        • It’s getting bad, it’s getting worse, it’s as bad as it’s going to be. 
        • Christopher Vogel’s The Writer’s Journey. It’s based on the Hero’s Journey.
        • Hero’s Journey Overview (wikipedia)
          • Heroes are introduced in the ORDINARY WORLD
          • they receive the CALL TO ADVENTURE
          • They are RELUCTANT at first or REFUSE THE CALL, but
          • are encouraged by a MENTOR to
          • CROSS THE THRESHOLD and enter the Special World, where
          • they encounter TEST, ALLIES, AND ENEMIES.
          • They APPROACH THE IN-MOST CAVE, cross a second threshold
          • where they endure the ORDEAL
          • They take possession of their REWARD and
          • are pursued on THE ROAD BACK to the Ordinary World.
          • They cross the third threshold, experience a RESURRECTION, and are transformed by the experience.
          • They RETURN WITH THE ELIXIR, a boon or treasure to benefit the ORDINARY WORLD.
    • Save The Cat: The Last Book on Screenwriting You’ll Ever Need
    • Blake:
      • Write first.
      • Then ask your story for its structure.
      • How intellectual do I want this to be?
      • What is the timeframe of the story?
      • It’ll tell you what it wants to be.
      • Then do the hard work of mapping the story to that structure.
    • Ask yourself why events occur when they do.
      • If he becomes telekenetic on page 30 – why does it happen on page 30? Why not on page 35, or 28.
    • There’s microstructure and macrostructure.
    • Structure had better drive your story.
    • Bolich: I ask each scene: Did the character get what they want?
      • It should be “Yes, but…” or “No, and…”
      • They both create tension and keep the story going. Any other action is insufficient to propel the story forward. 
      • If the answer is simply yes, or simply no, that’s not enough.
    • A linear story is by nature episodic. Which gets repetitive. But you can fix this by modulating what you say.
      • The novel mixed exposition and narrative to achieve this.
      • The Road is a good example of this. 
    • Lovett: Readers have been told so much that you are supposed to start in the middle of the action — that it becomes hard to give them a strictly linear story. 
      • Monk: Depends on the genre. Different standards for different genre.
        • For me, the best opening is about people and conflicts.
    • Bolich: You can experiment, but not everything will work. 
    • Blake: Is there a fiction book that teaches you something about structure
    • Bolich spoke about writing in five act structure.
    • Lovett: It’s fun, especially in short form, to experiment with things that especially limit you. I did one story that was done entirely in the form of a discussion board discussion.
    • TV has really changed things. They have a four act structure with a prefix. It’s not the same as five act structure.
    • Blake: Another way to think about it is chronic tension vs. acute tension.
      • chronic tension is what your characters are built of. this is your character story.
      • acute tension is your plot. this is your action story. the acute tension dips down into the chronic tension. 
      • Monk: this is your internal change and external change.
      • Blake: I use an excel document and track the characters and tension in scene by scene, color coding things.
    • Brock: 
      • I write the first draft
      • I wait a few days
      • I print it out, and I read the whole thing on the printed page.
      • I go through the whole thing with a red pen. I’m spotting grammatically mistakes and also look for structural things.
      • Then I revised it and embellish it.
      • then I print it out, and go over it again.
      • I’ll rearrange paper pages to change structure.
    • Lovett: I do something similar. I’m looking for a sense of balance. I’m doing it intuitively. Also, I do it in print.
    • Q: Explain the excel thing again
      • Blake: 
      • If I have five main characters, I color code them.
      • On the left hand side I put the chapters
      • Then I’ll have a color coded block for each point of view character that shows up in that scene.
    • Blake: As an editor, when I review something, I do a 5-7 page review letter. Plus I also send along excel documents and supporting documentation.
      • I’m expecting that the author can defend their decisions.
    • Q: How do I know where chapters start and end?
      • Bolich: My rule is that it’s the action that goes together.
      • Lovett: One rule of thumb is not to intimidate the reader with large blocks of text. This effects paragraph structure and chapters. This usually comes up around 3,000 to 5,000 words. Now look for the natural breakpoints.
      • Blake: the chapters can tell a story. Let’s say your book is about a woman and a killer. 
        • You might expect something like W / W / W / K / W / W / W / K / W / W / K / W / W / K / K.
        • That tells you something right there about the story.